GLOBAL COMMERCIAL AND ACCOUNT MANAGEMENT LEADER

José A. De Barros

From the field to the strategy — solving problems and shaping strategies for multinational customers.

Built from the field up: I started troubleshooting instruments on‑site and now guide AMETEK’s Fluid Analysis strategic global customers across mining, energy, and manufacturing. Twenty years in the industry, managing over 50  sales channels in over thirty countries, three languages, combining technical depth, commercial strategy, and international experience; and the same engineer’s habit of finding solutions where others see obstacles.

BASED
Rome, Italy
LANGUAGES
Spanish · English · Italian
SECTORS
Oil & gas · Mining · Power-gen · Labs
TERRITORY
EMEA · LATAM · APAC

20+

years in B2B capex sales

30+

countries managed

50+

sales channels managed

$8M+

multi-regional revenue led

20%

average YoY growth in Europe

ABOUT

Engineered discipline, adaptive strategy.

Engineering discipline defines how I operate; strategic flexibility defines how I lead. From field troubleshooting in LATAM to directing global key accounts for AMETEK Fluid Analysis, I’ve built a career blending technical depth, commercial strategy, and cross‑continental execution — strengthened by managing complex situations and adapting through difficult times.

I’ve re‑engineered the global KAM framework, led multi‑year negotiations with large enterprises across Oil & Gas, Mining, and Power‑Gen, delivered bespoke solutions, and executed complex projects from Australia to Mexico.

My path includes managing and restructuring over 50 distributor networks across EMEA, LATAM, Russia & CIS, driving growth in more than 30 countries and cultures. I also led major digital transformation initiatives — building the US aftermarket Web Store, modernizing Salesforce CRM, and scaling Inside Sales teams across borders. Before that, I co‑founded and scaled a project development firm in Venezuela, and began my career servicing ICP, XRF, and IR instruments across LATAM.

Venezuelan by birth, Portuguese by family, Italian by choice. Two decades where engineering rigor meets global strategy.

WHAT I'M LOOKING FOR

With more than twenty years of experience, I’ve developed a solid technical‑commercial strategic mindset and evolved through roles in Sales, Channel Management, Key Account Management, and Digital Transformation. These experiences form a strong foundation for stepping into leadership, guiding teams, and creating strategic solutions that move the business forward.

  • Commercial leadership
  • Key account leadership
  • Advisory
  • Partnerships

SKILLS

An honest read on what I can do.

Self-assessed on four tiers, from learning to able to teach it. The gaps are deliberate — team leadership and P&L are where I want the next role to stretch me.

Pipeline management and forecasting

LEARNING
DOING
TRUSTED
EXPERT

International negotiations

LEARNING
DOING
TRUSTED
EXPERT

B2B solution selling

LEARNING
DOING
TRUSTED
EXPERT

Team building and management

LEARNING
DOING
TRUSTED
EXPERT

Channel and distributor management

LEARNING
DOING
TRUSTED
EXPERT

EXPERIENCE

Seven roles, three countries, one long handover.

From field engineering in Venezuela to global key accounts in Rome. Pick a year.

2023 — now

Key Account Director

AMETEK Fluid Analysis · Spectro Scientific / Grabner Instruments

Rome, Italy

I asked for the key account programme, and they gave it to me.

Running digital operations taught me the systems side. It also confirmed that the work I'm best at happens in a room with the customer.

I now lead global key account management for multinational Fortune 500 customers in long-cycle capex environments — pricing, P&L impact, legal terms, alignment with new product development. Alongside it I drive business development through market trend analysis, competitive intelligence and targeted go-to-market strategy.

Most of the difficulty is internal. Getting a bespoke solution approved means Legal, Finance, Product and After-Market all agreeing to the same thing in the same quarter.

SPECIFICATION

TERRITORY
Global
CUSTOMERS
Multinational Fortune 500
OWNERSHIP
Pricing · P&L · Legal · NPD

BACKGROUND

More about me

The reference layer: what I do well, the languages I work in, and where the technical grounding comes from.

COMPETENCIES

  • Global key account management
  • Complex B2B capex sales
  • Distributor and channel management
  • P&L and pricing strategy
  • Digital sales enablement
  • Cross-functional execution

LANGUAGES

  • SpanishNative
  • EnglishFluent
  • ItalianFluent

EDUCATION

Electronic Engineer — Industrial Automation & Control Systems

José Antonio Páez University, Venezuela

20+ years across EMEA, LATAM and global markets — 30+ countries, multimillion-dollar capex portfolios.

CONTACT

Let's start a conversation.

Based in Rome, working globally. Open to commercial and key account leadership roles, advisory work and partnership conversations.

Rome, Italy

© 2026 José Angel De Barros Diaz

Rome, Italy